IQ Font

Toyota’s new focus is on fonts… screw cars. Netherlands division of Toyota recently commissioned a couple lucky typographers, Pierre Smeets & Damien Aresta of Please Let Me Design, to create a typeface made entirely from the movements of a car. The car, driven by professional driver Stef van Campenhoudt was equipped with large colored dots on the roof, which were then tracked with a camera and some software custom written by media artist Zach Lieberman. The result, entitled iQ font, is up for download here.

VIA

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